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To celebrate the launch of the fascinating new book Pokécology: An Illustrated Guide to Pokémon Ecology, an exciting collaboration has been formed. The Pokémon Company and the Natural History Museum will launch a temporary store featuring special items. Enthusiasts will find offerings including plush toys, art prints, and writing supplies all inspired by the institution's theme. For collectors, however, will be a specially made Pikachu card, given as a free bonus at the pop-up. This shop will operate both on-site at the museum and online from January 26 to April 19.

Pokécology Behind the Partnership

Pokécology: An Illustrated Guide to Pokémon Ecology is a highly anticipated volume packed with stunning artwork depicting Pokémon in their wild environments. It's essentially like the kind of research an in-world scientist could produce after adventurers submit their data, or what Charles Darwin might have created had the famous islands were populated by Pidgeys instead of finches. Part of the charm stems from the book's scholarly approach, presenting Pokémon as worthy of subject for inquiry. Writer Yoshinari Yonehara and illustrator Chihiro Kinoshita both hold doctorate degrees in animal behavior and ecology.

Why This Promo Card Different

The company regularly for The Pokémon Company special edition cards for big events or crossover partnerships. A lot such collector items typically highlight the iconic electric rodent that acts as the franchise mascot. What distinguishes this new museum card however, is the distinctly bigger dimensions. Although precise specs have not been immediately shared, its distribution will certainly be highly restricted, and customers limited to only a single card per purchase.

Curbing Reseller Activity

According to an official announcement, a portion of the merchandise may also be available outside the museum walls. But, a wider release is slated for select retailers in the UK. Importantly, fans will not be able to purchase the card through the online Pokémon Center. Although reseller interest is inevitable, it appears they will have a difficult time hoarding mass quantities this time around. If you're unable to attend, consider an alternative like fossil-themed display headed to Chicago later this year.

"All profits from purchases from the museum store and from its online store, including these items, support the Natural History Museum’s non-profit work. That encompasses the research of 400 scientists who are conducting studies to discover solutions to the planetary emergency," it notes.